Busch-Jaeger en puls 09

Movements in architecture 01 | 2011 Shopping Mall in a state of change by Atelier Plötzl Urban revitalization ­ interview with Hadi Teherani The future of shopping Networking and energy optimization at the Westside shopping complex » Editorial Since the modernization of the Glatt Center in Zurich, Switzerland, designing shopping malls has become a core competence for Andreas Ramseier. To the point: Modern shopping worlds pulse in conversation with Andreas Ramseier, Ramseier Associates Would you say that for a long time architects failed to recognize the opportunities inherent in designing shopping malls? Well, architects are snobs in a way, and it sounds really brilliant when you say you are presently working, for example, on the design for a fascinating museum. For a long time, shopping malls were looked down on as inferior projects. Then along came Daniel Liebeskind, who set about designing Westside in Berne, Switzerland, and suddenly the architects were all thinking: "Wow, just look at the opportunities such complexes offer us! You can also be very creative with a shopping mall." Looking to the future: Consumers are changing. How do you think what is expected of a shopping mall will also change? Things are developing in two directions: Firstly, there is the Asian model ­ very high quality malls with excellent materials. Then there are the malls which are easy to alter and are inexpensive to build. An example of the latter would be the shopping mall we developed at the AFG Arena in St. Gallen. With just a few alternations ­ say a new floor ­ you can create a totally different setting. Might the future lie in flexibility? Yes, previously stores had a lifespan of 12 years, then it was ten, now it is just six. If a mall is built smartly and intelligently you can respond quickly and alter it. For a while shopping malls moved out of the city centers and to the outskirts, but now architects are busy designing malls for downtown settings. Malls are returning to the city, because they can offer considerable benefits here. For instance, having an adjoining car park or a nursery can be very attractive for young families, say, and provide security. Is sustainable building a realistic goal given the energy requirements of a large shopping mall? Today, you can build a shopping center in an extremely sustainable manner. First of all you have a closed building shell and no windows, which means that you can achieve first-class insulation values around the building. Using LED technology you can keep the energy consumption for lighting low, and simultaneously you can install heat recovery systems. As such, if you build a new center or radically modernize an existing one it can certainly be very energy efficient. pulse 01 | 2011 02 Commerce and change ­ the revitalization of the urban space > p. 4 Snow and palm trees ­ the Mall of the Emirates > p. 14 Metamorphosis of a discount store > p. 20 Between Soho and souk > p. 24 Gli...