Busch-Jaeger en puls 12

Movements in architecture 01 | 2012 Hotel in the desert sand by RMJM Interview with Werner Aisslinger Catwalk on the Rhine Sailor's yarn ­ the 25hours Hotel in Hamburg » Editorial As of mid-October available as an app, too: As of this issue, architecture magazine pulse will also be available free of charge as an app for iPhone, iPad or iPod touch use, to be downloaded from the App Store. With additional image galleries and product information. Interior designers Corinna Kretschmar-Joehnk and Peter Joehnk run Hamburg's JOI-Design company. The topic: the hotel guest of the future pulse in conversation with JOI-Design If you overnight in a hotel what do you look for first? I must admit that first of all I do a little exploratory tour. I like to head straight for the room, wander round it, get a feel for it, and check a few of the functions out. Sometimes I turn a chair upside down to see what make it is. A hotel room is the place closest to the guest, where you can be naked, recharge your batteries, switch off ­ a very important zone! Individualization is all the rage: simply a sale argument or an important trend? Today, individualization is more important than ever. The world is becoming ever more differentiated and all the more opaque owing to the many different stimuli. Thanks to digitalization, the status of differentiation and individualization is constantly rising. Some are forecasting the end of the classic double room. Are they right? In a downtown business hotel 80 per cent of the overnights during the week will be in single rooms, meaning you could in fact eliminate the double rooms. At the weekend Nowadays there is an increasing number of luxurious budget hotels. Are the traditional hotel industry categories getting all mixed up? They are indeed: You can't really distinguish between hotels any more simply by looking at how many stars they have. Just as we all buy in big-box stores and yet fly business class, so too have hotel guests today become more unpredictable. One day guests book smart and sleep in a budget hotel, the next day they choose to pamper themselves with a suite in a luxury hotel. Elegant budget hotels square up to this mix, but they're often more expensive than you might think .... How will technical innovations change the structure of hotels in the future? Technology should primarily be conceived to support people and not for its own sake. The iPhone being a prime case in point: Technology should not take center stage, but be skillfully integrated, should be fun, and be user friendly! Our life already consists of so many updates and new user manuals for an ever greater number of "technical assistants". So technology in the hotel should remain innovative, but simple, and be intuitive to use. pulse 01 | 2012 though, the tourists come to town, and then you need the double rooms again. If one considers that there are ever more singles rather than married couples, and that at the weekend many single ...